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Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most significant, and effective, of these tools is Google's Adwords. Adwords is one of Google's advertising services.

How does Google Adwords work?

Google is the largest search engine on the web receiving over 200 million queries each day through its various services. As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides. A high ranking can mean high traffic for that website. The search engine results page is also a great venue for advertisers to promote a product or service through ads and links. Consequently, Google launched its Adwords service, as a way for businesses to advertise products and services to a targeted audience. Google Adwords can guarantee instant traffic. In this service, Google displays relevant text based ads within its search engine results page termed as "Sponsored Links". Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed.

How do you use Google Adwords? First, you have to open an account with the Google Adwords Service. Then, you should indicate your target language and country. This is important because you would not want your products advertised in countries where your product or service cannot be sold. Afterwards, you should now create an ad group. This involves designing the ad, selecting keywords and determining maximum cost per click that you are willing to spend and defining bid amounts. The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience. The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure that it is attractive and catchy. You should describe the website clearly and accurately. The most effective advertising conveys a clear message to the target audience. With a clear message, you will be attracting qualified leads, which can eventually convert to sale. Thus, the importance of selecting the right keywords cannot be overemphasized.

There are keyword variations you can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chance of your ads being served. Broad match is targeting keywords in a loosely defined manner. Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly. Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages.

After you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure. Google Adwords recommend a daily budget for each campaign. However, you should determine a budget that is suitable and affordable. You should also determine the maximum cost per click. Google will offer a recommended cost per click, but you do not have to stick with this. Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks. A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate.

To conclude, Google Adwords is an excellent strategy and tool in giving your site maximum exposure. Nevertheless, Google Adwords should not be your sole advertising campaign. It will definitely help you find the all-important, highly targeted traffic you need.

WASHINGTON (AFP) - – Nearly half of US employers research the online profiles of job candidates on social networks such as Facebook, MySpace or LinkedIn, according to a new survey.

Forty-five percent of the employers surveyed for CareerBuilder.com, the largest US online job site, said they use social networking sites to check on job candidates, up from just 22 percent in a survey conducted last year.

Another 11 percent said they plan to start using social networking sites for screening.

"As social networking grows increasingly pervasive, more employers are utilizing these sites to screen potential employees," CareerBuilder said in a statement.

It said job seekers should "be mindful of the information they post online."

CareerBuilder said that of those who conduct online searches as background checks on job candidates, 29 percent use Facebook, 26 percent use LinkedIn and 21 percent use MySpace.

Eleven percent search blogs while seven percent follow candidates on micro-blogging service Twitter.

Thirty-five percent of those surveyed said they have found content on a social network that caused them not to hire a candidate, CareerBuilder said.

Examples included "provocative or inappropriate photographs or information" or content about drinking or using drugs.

Other reasons cited were badmouthing a previous employer, co-workers or clients, poor communication skills, making discriminatory comments, lying about qualifications or sharing confidential information from a previous employer.

Information found on social networking profiles was not always a negative factor in finding a job.

Eighteen percent of employers said they have found content on social networking sites that caused them to hire the candidate, CareerBuilder said.

Some profiles "provided a good feel for the candidates personality" or supported their professional qualifications while others demonstrated creativity or solid communication skills.

Rosemary Haefner, vice president of human resources at CareerBuilder, recommended that candidates "clean up digital dirt" before beginning a job search by removing photos, content and links which could hurt their chances.

The survey of 2,667 hiring managers and human resource professionals was conducted by Harris Interactive between May 22 and June 10. It has a sampling error of plus or minus 1.9 percentage points.

Source: Yahoo News!